Showing posts from August, 2016

Kinder Ploy

I recently signed up for a short course on children’s literature. In one of the course modules, the facilitator asked us to ruminate on the constructions of childhood through images in recent times. Interestingly, one of the images I found was this picture of Kinder Joy, a popular chocolate based snack for kids by Ferrero which among other things makes things like Nutella, Tic Tac mouth fresheners etc. The colours in which the egg-shaped chocolate snack appears is part of a larger malaise. The egg-shaped snack appears in two distinct colours: blue and pink and yet, it is one of the most popular chocolate based snacks due to the plastic toys that come along with it. The blue eggs are for boys and have ‘brave’ toys like an aircraft while the pink eggs for girls have ‘domestic’ toys like doll accessories.
With the kind of toys Kinder Joy offers, it baffles me about the exact ways these toys are considered ‘suitable’ for boys and girls. By reducing children to a prop, Kinder Joy promotes u…